10 women empowering advertisements5 minute
Over the decade, we’ve seen a lot of advertisements that have been very stereotypical against women, why is this so important? Advertisements play a huge role in educating the audience today, and portraying ads in a gender stereotypical way not only has an effect on the existing generation but also the upcoming generation because they grow up with such stereotypical ideas in the mind. While we all have seen the typical advertisements of women in the kitchen, washing clothes and cleaning…here are a few advertisements to light up your mood and that have also brought a change in the way women have been perceived all through the years:
- Ariel – #share the load:
Ariel has been making headlines for its ad campaigns on the household inequality faced by women from the last few years. They started coming up with creative advertisements to end this stereotype of women being the only one subjected to household chores. #ShareTheLoad has been their tagline since then and they have come up with role reversal in their advertisements from stereotypical image of a woman washing clothes to men and dads sharing the load too. They have been making progress ever since they started, there was also a catchy jingle created at the start of the campaign, here is a glimpse of what they’ve been up to over the years.
Nirma’s advertisement of women outpowering men and coming out strong was released in the year 2011. The main motive behind the advertisement was to feature women equally strong amongst the patriarchal and stereotypical ideology of woman being very sensitive and weak. The woman here pulls out an ambulance from a puddle of mud while the men stand there watching and staying out of the dirt. This advertisement was trending way back then and created a lot of hype, it was also a comeback for Nirma after sliding down in business by the other competitors.
- Myntra’s Anouk- Bold is beautiful:
Anouk is Myntra’s in-house ethnic brand and ever since it started, they have been releasing very creative and empowering advertisements of women. We all remember Radhika Apte starring in an advertisement with a pregnancy bump. The advertisement shows how pregnant women are often neglected at work or aren’t given any importance because she’s obviously going on a maternity leave or never coming back anyways. In the advertisement they also portray that woman are themselves the ones supporting and encouraging such stereotypes. The ad is very beautiful and a must watch for everyone who thinks that women can’t work while they’re pregnant.
- Havells- #Respect for women:
Havells brought a change in its style of advertising and started the #RespectForWomen campaign. We usually tend to give all our work to our mother’s, wives or daughters but when are we going to learn to step up and do something for ourselves. Havells started the Respect for Women campaign to create a change that women are not kitchen appliances. Ever since then, they have been coming up with quirky and creative advertisements usually explaining men the difference between a woman and a kitchen appliance. Here is one such advertisement that you will enjoy.
- Brooke bond Red Label- #Unstereotype:
We are often told that why you behaving like a girl? Or why are you doing this? It’s a girl’s job. Brooke bond’s advertisement of #Unstereotype very effortlessly carries itself trying to change the ideology that boys can also do things that girls can do. The advertisement shows a small boy preparing tea, but not just for himself but a friend of his who is a girl. The ad is beautiful in its own way and has a very emotional appeal to it. To anyone who’s always been asked to stop doing things because it’s a woman’s job this advertisement will definitely unstereotype your thinking.
- Titan Raga’s – #HerLifeHerChoices –
When it comes to women, we expect them to follow or act according to what we believe they should be doing, whether it is getting married, leaving your career to get into marriage or sacrificing your dreams for your children. We have all seen and read about these things, but what if we told you these aren’t the way women are. Titan Raga brings in the #HerLifeHerChoices ad’s that explain that you don’t have to quit your dreams and ambitions just to get married and rear children, that you don’t have to marry because of peer or societal pressure. Everything happens at the right time.
Whenever we think of Tanishq, all we can imagine is a bride sitting and getting ready with fine jewellery being embraced by her. This is exactly how we all have been seeing jewellery advertisements in the past few years, but not anymore because Tanishq stepped up and changed their ideology of jewellery being portrayed against women. They have been releasing advertisements of how empowering women can be in their roles and how effortlessly they carry themselves out every day. Mia’s #Best at work ad, the wedding film ad and the Niloufer ad are one among the best of Tanishq.
- Biba- #ChangeisBeautiful –
Bringing in a Change is indeed beautiful and especially amongst our daughters, wives and mothers. Biba believes in the exact same and their Change is Beautiful ad’s have not only brought in a change in men but have also touched women. They have touched topics like marriage, dowry, body conscious and studies. The main objective behind Biba is to make sure that not only men or society change, but for women to also accept themselves for who they are and embrace themselves completely. They have a series of 5 ads under the Change is Beautiful campaign, and here is one advertisement among them that you will love.
- Whisper- #MyTouchtThePickleMoment –
We all know the taboos that surround periods and especially sanitary napkins. Whisper took a stand for all the taboos surrounding the topic of menstruation and came up with the #MyTouchThePickleMoment. The advertisement portrays how carrying a sanitary napkin in the open is still considered a taboo and not acceptable by many people even today. We all have to teach our daughters, our society and our kids that it is okay to menstruate, it is okay to openly talk about it and it is okay to be normal.
- Vicks- #TouchOfCare –
The Vicks #TouchOfCare campaign was a very emotional story of Gauri Sawant. This ad beautifully captures the emotions of a child and mother but it a hint of surprise till the end. Over all, this advertisement has been one of the most impactful ads because it not only breaks gender stereotype but also creates a new change in the society and gives and identity to Gauri Sawant as a doting mother. Wondering what we’re talking about? Then go and have a loot at this ad, the end will leave you as surprised as we were and will definitely bring tears in your eyes and a smile on your face.
These are a few advertisements that only change the way we think about women, but also show them in a very empowering manner and encourage them to accept themselves for who they are and what they’re doing. Share with us which ad you loved the most right below in the comments section.
FOITO- Transforming lives with the right career path3 minute
I recently came across a book called ‘Ikigai’- The Japanese secret of a long and happy life. And the secret to a long and happy life is to find a career which gives you a purpose to wake up to every day.
As a child, whenever I was asked “what do you want to become”? the answers changed every 6 months. So I had a plethora of choices starting from a doctor, to astronaut, a comedian, a robotics expert, and whatnot.
But then little did I realize that what we dream of and what we end up doing can be stark opposites. As we step into higher education we get into peer pressure or family pressure and eventually choose a career which is “Trending in India” and finally fall into a spiral of gloom and despair when we realize halfway through that we do not like our career path.
Owing to the immense competition, we are very still stuck in a maze where it is almost difficult to get to know ourselves. But it is important to note that embarking on a path to the right career without a thorough analysis of your own self is a horrible mistake and, as a consequence, all of us may eventually be left in a state of absolute misery!
Therefore, before planning out our future job opportunities, our main focus would be to better understand ourselves. It means developing our latent talents, finding things that really attract us, searching for experiences that give us an adrenaline rush, recognizing work that doesn't make us feel drained and helps us to reach our highest potential.
This seems quite daunting for us being in a country where only rhetoric learning is given utmost importance and there is less scope for developing skills that match our passion.
Still, wondering how to go about it?
This is where FOITO comes to the rescue.
FOITO was incorporated in November 2018. They have covered a journey of 1.5 years and have already completed more than 30 + training projects and over 80 skills assessments. Having a network of 20 + trainers across India, they have been able to deliver effectively to all their clients
A brief introduction about the founders:
Mr. Shabar Syed (Co-Founder)
Enthusiast, ambitious and imaginative, his diverse professional experience, his passion for teaching and his versatility in strategic analysis help him deliver enriching interaction-based learning sessions.
Manohar Reddy (Co-Founder)
Humble, technically strong, he knows the best way to manage the most complicated situations. His unique actions and imaginative concepts, together with his first-hand experience of working for a leading retail store, helps him add practical scenarios to the workshops.
Swagata Ganguly (Co-Director)
Bcom Hons graduated from Delhi University, now pursuing an MBA at IIM Lucknow, was part of FOITO 's journey as an intern and is now looking to manage the venture forward as a director.
The USPs of FOITO are as follows:
Their Skill Evaluation Module is an emotional intelligence-based skill evaluation that seeks to help people determine their best career choices based on three-point requirements. They also recommend the necessary preparation programs on the basis of the qualifications needed for the career paths thereby obtained.
The best part is whether we are at the beginning of our career or in mid-level jobs they can help us steer in the right direction based on our educational qualifications. Or if we want to venture into entrepreneurship they give all the necessary training by Industry Experts customized according to our needs.
So, FOITO provides a fascinating opportunity for those who want to explore their latent talents and are able to find some promising career opportunities where they'll be successful. Join our Webinar to find all the answers to your career questions
As the saying goes “Choose a job you love, and you will never have to work a day in your life." —Confucius
21 Must-Know Laws for Indian Women6 minute
Women in our nation have reached great heights of success, yet most of them are still not aware of the most common laws for Indian women laid down by our government.This article attempts to help educate about the laws for Indian women.
“Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity.” ― Martin Luther King Jr.
Women in our nation have reached great heights of success, yet most of them are still not aware of the most common laws for Indian women laid down by our government. Whenever a wrong is done, often we let the matter slide because we don’t want to deal with police and courts. If each one of us knows our rights, instead of being terrified, we could actually fight the wrong. This article attempts to help educate about the laws for Indian women. The term Police itself is so misunderstood by us. POLICE stands for Public Officer for Legal Investigations and Criminal Emergencies.
Ever partied too loud or too late for the police to come and intervene? Or have been in a situation where the traffic police have threatened to take you to the police station? Well, they can’t!
- When women interact with a Police Officer- Women cannot be arrested after sunset and before sunrise. If arrested, they have to be presented before a Magistrate within 24 hours and should be kept in a prison separate from the male prisoners. The arrest and search of your body can be made only by a female officer.
- If any form of questioning is required with the Police: If the police officer wants to do any investigation or question you further about any complaint you may have filed, he needs to come to your home and do such questioning at your residence. The police officer cannot call you alone to the police station or any other place of his choice.
- When Woman endures sexual harassment or a sexual assault at the workplace: Each one of us has had that sneaky boss of ours eyeing us in a manner that made us uncomfortable. Or in an interview, a sexual favor was demanded in exchange for the job. Whether verbal or non-verbal, such action is not acceptable. All such complaints are to be filed within three months of the occurrence with the Internal Committee at your workplace. If there is no Internal Committee, you can file all such complaints with the Local Committee in the town where you work or reside.
- Women have a right to Equal Pay: There should be equal pay for men and women for the same work done by them in the same position. For example, Two team leads with equal experience, should receive the same salary irrespective of their gender. No gender discrimination can be made even during the hiring process. This has also been guaranteed under the Indian Constitution.
- When a woman works night shifts- There should be proper security measures taken by your employer if your job demands night shifts. This includes your travel to and from work. No woman should be made to work alone in a night shift and has to be necessarily placed in a group.
- Woman’s right to say No and Sexual Assault: When you are touched sexually without consent, or forced or coerced to establish any form of physical relationship, it is sexual assault. If any form of threat is made to you to get the consent, it is not consent. Stalking, eve-teasing, Voyeurism, acid attack, outraging a woman’s modesty, showing pornography etc. are all considered to be sexual assault and sexual violence.
- Woman’s Right to Privacy: The identity of a sexual assault victim is to be kept confidential under all circumstances. Your statement may be recorded by before a Magistrate without being overheard by anyone else. Even in the judgment, the judge refers to you as the ‘victim’. All the Bollywood movies where cross-examination is done in open court, it is only entertainment purposes. The reality is very different.
- Medical Examination in the event of rape and sexual assault: A medical test to establish rape should be conducted within the first 72 hours of the incident. It is to be performed by a female doctor. The test establishes any sexual activity performed on the woman and helps to detect the rapist if any semen sample is found in the victim’s body. Rape is a crime and not a medical condition.
- FIR in case of Sexual Assault: There is no time limit to report rape or sexual assault. A case may be filed in any police station that the victim wants to, in the presence of a female constable. This is known as the Zero FIR. Section 375 and 376 of the IPC deal with rape. In certain cities like Delhi, a woman may report a sexual assault online or through a registered post letter to a senior police officer.
- Woman’s Right to Free Legal Aid: When reporting a sexual assault, if you do not have a lawyer present, you may ask for legal aid and the police officer has to provide you with it.
- Right of Abortion: Abortion is the right of a woman. Hence, no parental or husband’s consent is required to abort. Under normal conditions, until the 20th week, the woman can abort and if there is any risk to the life of a mother, abortion can be done until the 24th week.
- But without the woman’s consent, abortion is illegal and a punishable offense. During pregnancy, under no circumstances can any test be performed to find out the gender of the baby. This is a crime.
- Right against cyber crimes: With the advent of technology, it has become much easier for criminals to hide behind their digital screens and harass women. Cyber Stalking, Identity theft, Online Defamation, Morphing pictures, pornography, etc. are all crime.
- Cybercrime complaints may be filed online at https://www.cybercrime.gov.in/ or in your nearest police station. You may file a complaint anonymously as well.
- Rights of a married woman: The Supreme Court in India has said that every married woman should be treated with dignity and respect. You are entitled to live in the same house as your husband and to be maintained by him. Any act of bigamy on the part of your husband is a punishable offense.
- Woman’s right Against Domestic Violence: If your husband or any other man in your house hits you, you can file a Domestic violence case. This may be filed with or without simultaneously asking for Divorce.
- Right to Property and Streedhan: All the gifts received by you before and after marriage ceremonies or during childbirth, is your personal property and no one can take it away from you, not even your husband. You have an equal right in your father’s property as well. Similarly, you also have a right in your husband’s property after his death.
- Woman’s right to give divorce: Divorce is always a second chance at happiness and everyone deserves to stay happy. If any cruelty is being meted out to you, you can ask for a divorce. Adultery, Bigamy, religious conversion, insanity, missing for over 7years, or non- consummate the marriage, are divorce grounds.
- If your husband has committed rape, bestiality or sodomy; on any other person, it may be a ground for divorce provided you can prove it. Marital rape is considered in India only when the age of the wife is less than 18yrs.
- Note: It may be noted that the marital laws in our nation differ with respect to the caste and faith of a person.
- Right to Maintenance and Alimony: In the event of judicial separation or divorce, a woman is entitled to maintenance from her husband for herself and her children, as long as she does not remarry. The amount depends on your lifestyle under Section 125 of CRPC and decided by a judge. Alimony is a one-time payment of maintenance.
- Right to Child’s custody: Ideally for a child below the age of 5yrs, the mother is the natural guardian and the child should remain in the mother’s custody. A female minor child is usually placed in the mother’s custody always.
- A right to Maternity benefits: Becoming a mother is one of the best feelings in the world and it should not stand in the way of your success and career graph. Every expecting, adopting or surrogate mother has the right to maternity benefits. It may be claimed for up to 26weeks and post this, if the nature of the job permits, you can opt for work from home. During the period of maternity leave, you cannot be fired or demoted. Even if the mother dies during childbirth, your heir is entitled to the payment of any maternity benefit that is due. Even at instances of miscarriage, it is supposed to be paid. Some common queries were answered by the Ministry of Labour & Employment which may also be helpful- Maternity Benefit Laws
- Woman’s right to Live-in relationship: Any sound woman above the age of 18yrs has the right to choose her partner whether to get married or be in a live-in relationship with. Live-in relationships are legally recognized by the law. And children of such couples also have legal rights against the father.
- Right against Dowry: Both giving and receiving dowry, whether in the name of gifts or anything else is strictly prohibited. If you are being tortured by your in-laws in the name of dowry, you may seek divorce and legally imprison your husband and his family.
National Commission For Women
The NCW is a government body in India that aims to voice the rights of women in our country. It has advocated and fought against archaic laws. It strives to ensure the safety of women, both inside and outside their houses.
If anyone of you have any further questions regarding your rights, you may click the link below to seek help for all such matters: http://www.ncw.nic.in/helplines
The website also provides the space to ask your questions online as well. http://ncw.nic.in/
The National Women Helpline number is 181.
My Personal Experience:
Being a lawyer, I have encountered many women who wanted to file for divorce or get an abortion or wanted to file a complaint in general for any atrocity meted out to them. But more often than not, they would not go through with it despite living horrendous lives. Their biggest fears involved only one question- What will the people think? Log kya kahengey! And how would they support themselves and their children after the incident? But all these fears are unnecessary as there are enough laws in our nation to protect the interest of women.
India, the land of Durga, Kali and Saraswati, ironically is famous for being one of the most aggressively dominant patriarchal societies in the world. But since Independence, one step at a time, an attempt is made to bring change. The laws though abundant lacks awareness.
Women have traveled a long way from being uneducated and married at the age of 10yrs to now becoming the CEO’s of some of the most prestigious companies worldwide. Battles are being fought day in and day out in against patriarchy but most battles are yet to be won.
Once the rights are identified, it shall become increasingly easy to get these rights implemented. One step at a time and we shall be in an equal state with the men in our society if not superior. This is where feminism begins. This article hopes to be a step in the direction of achieving that.