10 Key Terms That Define The Feminist Movement6 minute
You might be wondering why feminism is so powerful a subject because it doesn’t seem to have much impact on your personal life! But since you stumbled upon this post, you might as well educate yourself with what is potentially one of the most mighty movements of the 21st century
Besides being social media’s most targeted topic off late and for quite some time now, what is the significance of this topical term? Why are there protests, rallies, debates, emotions, tattoos and voices emerging around the Feminist Movement so persistently, day after day?
If you’re reading this, chances are
- a) You’re new to the concept and wish to familiarize yourself with all those buzzwords hanging the feminist movement that you simply can't seem to comprehend while in a conversation (courtesy, the media) ;
- b) You don’t entirely get WHY feminism is so powerful a subject because it doesn’t seem to have much impact on your personal life
- c) You stumbled upon this post and you might as well educate yourself with what is potentially one of the most mighty movements of the 21st century
Either way, before we get into some of those complex terms in a feminist’s dictionary, it is imperative that you fully understand who a feminist is, rather than declaring yourself to be or not be one. (weirdly tempted to continue with … that is the question)
WHO is a feminist?
Let's detangle this once and for all. A feminist is an advocate of women’s equality. They stand for women having equal rights as men and wish for all genders to be treated the same, despite any biological differences that they may possess. So don’t go assuming that only women can be feminists. You don’t have to be a person of colour to identify the atrocities of black suppression, and you most certainly don’t have to be a woman to want equal rights for them. If you believe in equal pay, look down upon objectifying women, and truly believe that the right to decide what’s best for a woman’s body is solely her own - you are a feminist. (even if you didn’t claim to be one up until now) If you call yourself an “Equalist”, you are in all true meaning, a feminist.
Now that you sort of understand who a feminist is, you probably think it’s silly to have an entire movement around the cause because in reality, isn’t this the bare minimum of co-existing as an entire species? Equality? It is embedded in our constitutional rights, employment agreements, HR policies and textbooks - why is this not obvious already?
Here’s why. The thing is in a patriarchal society like ours, it is almost impossible to shift the mindset of individuals to collectively incorporate textbook concepts into everyday lives. For them, this is like the shattering of an entire belief system. But it is a belief system that is wrong nonetheless and has to be called out for its inanity. It is hence that a movement so powerful that goes against this age-old belief system of patriarchy with full force needs to be given way to. It is AS essential as feminists make it to be, if not more.
10 key terms that define the feminist movement (that you may stumble across and may very well be left astray if you don’t know their meaning) :
Even though you’re probably already well-equipped with the meaning of this term by now, it's imperative that you know what true feminism means. But before this, there are two things you must closely look at. Gender Equity and Intersectionality. Sound Complex? They’re not. Stay with me.
Gender Equality Vs Gender Equity
While it may seem friendly and palatable by design, the term equality doesn’t do full justice to feminism. Here’s an example. If there are 2 participants in a 200-meter race and one of them is already located at the halfway mark of the race track, would it be fair for the two to compete against one another? Equality just goes until here. The end goal is equality, yes, but how do you get there? Now assume that the participant who was at a disadvantage, is given a head start to catch up with the other, and then a judgement is made. Wouldn’t this seem only fair? It is. This is equity. Equity is a means to get to the end goal, aka, equality. And this is no different for gender equity. It is no secret that women are at a current disadvantage in social strata. True feminism is the advocacy of gender equity to attain gender equality, eventually.
What is Intersectionality?
In very simple terms, intersectionality is the idea that social injustices (racism, sexism, casteism, etc) are often interrelated and tend to influence one another. You couldn’t possibly separate these layers of oppression and focus on just one issue while disregarding another. Let me elaborate. A white woman might face sexism at her workplace, a black woman could experience sexism and racism and a transexual black woman in the same scenario could experience racism, sexism and transphobia.
Intersectionality is the idea that you can't just focus on sexism and leave out the other two simply because “it doesn’t concern you” - that's not true feminism.
All in all, true feminism comes from being aware of gender equity and intersectionality as both of these are key components of a feminist mindset, not just gender equality.
In the words of Kimberlé Crenshaw, a lawyer and civil rights advocate who coined the term intersectional feminism, “If you see inequality as a “them” problem or “unfortunate other” problem, THAT is a problem.
Emma Watson’s 2014 speech on gender equality calls upon men and boys to help end the persisting inequalities faced by women and girls globally.
Understanding Radical Feminism
You might have heard the term “radical” before feminist one too many times by now. Radical feminism is a philosophy that emphasizes on the roots of sexism, aka patriarchy instead of the gender (male) involved. A radical feminist is interested to demolish the structure of patriarchy instead of the laws that hold it. So to equate radical feminism to man-hating is to assume that men and patriarchy are politically and psychologically, inseparable...
In the simplest language, they don't hate the player, only the game.
Traditionally speaking, patriarchy refers to a society where men are considered to be the dominant gender. A structure that divides gender into male and female and hands over power to the former. Such possession of power can be witnessed in a household, workplace, social groups or the ruling party government. We’ve all been witnesses to the patriarchy for years now. History is evidence that men who were older, wealthier and white (in many countries) had the most power. All other categories of individuals gained voting rights and citizenship much later.
Not only does such a structure position the male gender on a pedestal, but does so at the stake of putting women at a disadvantage - structurally and systematically. You might disregard this as an age-old tell-tale, something that belongs to history. You might have proof in support of your arguments, proof being mothers that head households today, females running large companies, but women in power are still, subconsciously seen as amusing diversions from the norms.
When someone asks a child to think of a doctor or a lawyer, they immediately think of a male. Outspoken men are seen as strong personalities but powerful women are cold or bossy. Gender is binary. Both genders have fixed roles and responsibilities. The opinions of men hold more weightage than of a woman. All of these instances are the consequences of a patriarchal society.
Sexism by definition means the discrimination of one gender by another or a belief that because men are genetically superior to women, the discrimination is justified. A belief like this is not only bad but also scary because it happens to be an unconscious one, more often than not.
Kate Millett, the author of Sexual Politics says “It is interesting that many women do not recognize themselves as discriminated against; no better proof could be found of the totality of their conditioning”
Like racism, in sexism, the differences between two genders are visualised in a way that one is superior to the other. The act of being sexist towards women is the act of viewing them as inferior and a method used to maintain male domination in a patriarchal society.
The discrimination or oppression can take many forms: economic, political, social or cultural and the acceptance of this oppression by women is more frightening than the oppression itself.
Journalist and Author Caitlin Moran has a way of solving this problem. She says “I have a rule for working out if the root problem of something is, in fact, sexism. And it is this: asking 'Are the boys doing it? Are the boys having to worry about this stuff? Are the boys the centre of a gigantic global debate on this subject?”
And if this isn’t handy enough a tip, her brilliant views on feminism are not to be missed in her finest piece of work: How to be a Woman
You’ve probably already heard of this one since it's all over the internet. Every woman has witnessed if not experienced a man explain a concept to her in the most condescending of ways, and thanks to Rebecca Solnit, author of the book Men Explain Things to Me, we now have a word for this absurd act. Don’t get me wrong, free gyaan is always appreciated, but when it comes with a combination of false assumptions, condescendence, inaccuracy and overconfidence, that’s when there’s a tad problem that arises.
No one could explain this better than Kim Goodwin in his flowchart that went viral (and for good reason).On behalf of all women, we sure do owe you one, Kim.
After gaining popularity, mansplaining gave rise to a whole different set of words (that aren’t in the news as much, but still worth a laugh or two), including “Whitesplain” - which is white people explaining things (again, out of context and unnecessary) to people of colour and “Manterrupt” - which is a word used to describe the act of men interrupting women in conversation.
An ingrained prejudice against women to the point of deep dislike or hatred for the gender - That’s misogyny. How is this different from sexism? Sexism is structured. It’s a belief that men and women have different roles to play.
While there is the creation of a significant disadvantage to one gender by a sexist mindset, a misogynist is plain blunt toxic. They are usually men who are subject to toxic relationships in the past, either with their mother, a girlfriend or sister, that makes them a subconscious hater of the opposite gender. A Misogynist will tend to reinforce stereotypes against women and will get off on this discrimination.
The worrisome part about one is that you can't spot a misogynist at first sight, but thanks to Psychology Today’s article on 12 ways to spot a misogynist- you can attempt to clear all and any doubts on the subject.
Misandry is one of my favourite concepts to highlight primarily because it brings out the true meaning of feminism. People often confuse feminism to be “hatred of the male gender”. This is far from the truth. Misandry, on the other hand, comes close. The word was probably invented to clear the air about feminism being a righteous act, not one of spite. The right word choice to describe a man-hater is a misandrist.
Misandry is basically the hatred for or prejudices against men or boys that manifests itself in many ways. This could include defamation of men, violence against men or any act of sexual discrimination against men. Just like how misogynists stand by patriarchy, a misandrist strongly believes in a matriarchal structure, one that completely switches all power over to women.
There are debates on why misandry and misogyny should not be treated the same.
Katherine Young’s novel Sanctifying Misandry is the work of a genius, to say the least where she challenges an influential version of modern religion, one that undermines sexual equality and promotes hatred of men in the form of misandry - the sexist counterpart of misogyny.
7. Hostile Sexism
Ambivalent sexism is a theoretical framework that divides sexism into two components - hostile sexism and benevolent sexism.
Hostile sexism is openly misogynistic. This means that a hostile sexist is likely to picture a woman as a manipulative, weak and unworthy being. They also view feminism as an attack on men and traditional values and are against it in full force. With overtly negative stereotypes about women, hostile sexism is highly dangerous to the female gender.
8. Benevolent Sexism
Benevolent sexism, on the other hand, is a more subtle form of sexism (still highly damaging, nonetheless) where men view women as innocent, fragile, nurturing beings that need to be taken care of. They aim to keep women beneath men in the social hierarchy but with the aim of protecting and preserving them. This is sometimes worse than hostile sexism because it can easily be confused with friendly behaviour if not identified. It’s what most people would casually call “chivalry”. Sorry to burst your bubble ladies but if he insists that it's his “duty” to get the cheque all the time, you’re most definitely dating a sexist.
9. SWERF, TERF and White Feminism
Short for Sex Worker Exclusionary Radical Feminist, a SWERF is someone who supports the empowering goals of radical feminism and calls herself/himself a feminist, but doesn’t extend this support to sex workers primarily due to the belief that sex work (including prostitution and pornography) tend to objectify women and go against everything that feminism stands for.
TERF (Short for Trans-Exclusionary Radical Feminist)
As the name suggests, a TERF, similar to a SWERF is spotted as someone who identifies with being a radical feminist, but disregards transgender women and are of the belief that they belong to the male gender. Since they’re convinced that trans women are men who cant coexist with their feminist ideologies, they don’t include them in their beliefs. In fact, TERFs are sometimes so unaccepting of the transgender, they believe that they shouldn’t have any rights at all.
The abbreviation TERF went more viral than ever, once J.K.Rowling tweeted something that left her fans shocked
Think of the feminist movement. Now exclude all women of colour from this movement. That’s basically what white feminism is. Advocating for the rights and struggles of only white women and alienating women of colour, intersex, trans, queer, lesbian and all those who belong to a cultural minority resembles the virtues of a white feminist.
The issue with white feminism though, for the longest time, has been the unintentional nature of its practice. White feminists aren’t exactly racist, they just tend not to take into account the struggles and experiences of women of all backgrounds for the different types of inequality they face. And this isn’t true feminism, is it? Feminism can’t be exclusive. It has to be intersectional to be true.
These terms were coined to express how integral a role intersectionality plays in defining true feminism. A white feminist, A SWERF, a TERF or any other similar term that shoots up in the near future (courtesy, social media & social activists), that indicates exclusion of an individual in feminism based on their caste, colour, religion or sexual orientation - are NOT true feminists.
10. Toxic Masculinity
Toxic masculinity: A traditional masculinity ideology or social science that stereotypes men to behave a certain way and belittles the ones that don’t. “Be Macho”, “ Be Red-blooded”, “Be a man”, “Men will be men” are the most obvious of the terms that we get to witness within the four walls of our homes, on advertisements and billboards, in schools, at workplaces and inside most male-female relationships. The idea that associates masculinity with negative personality traits like aggression, violence, unemotional, sexually dominating is harmful, even to the male gender.
The most common outcomes of toxic masculinity witnessed in a man’s behaviour include hiding emotions, using violence to indicate power and putting on a hard front at all times. The problem with toxic masculinity is that it is so deep-rooted into our lives, that we’re sold on concepts of “Gillette: The best a man can get”, “Durex: Time’s Up”, Imperial Blue: Men will be men” and I could go on, but you get the point. It is one thing for men to biologically have a broader build than women that make them more able for laborious tasks and another to infiltrate generations upon generations with the subconscious idea that men are always, at all hours, undefeatable. This is mighty frightening.
While this article covers pretty much all you need to know about feminism and the keywords surrounding it, there’s never enough perspective you can gather around a subject that you’re truly in awe of, right?
If you feel strongly about feminism, you’re going to want to put these books and movies on your “Must Watch/Read list”:
Some of the Best Books Written Around Feminism:
- Feminism is For Everybody by Bell Hooks
- Bad Feminist by Roxane Gay
- Men Explain Things to me by Rebecca Solnit
- The Handmaid’s Tale by Margaret Atwood
- We Should All Be Feminists by Chimamanda Ngozi Adichie.
- The Feminine Mystique by Betty Friedan
- Unbought and Unbossed by Shirley Chisholm
- Women, Culture, & Politics by Angela Davis
Movies that are unapologetically (and beautifully) Feminist:
- Set It Off (1996)
- Hidden Figures (2016)
- The First Wives Club (1996)
- Roma (2018)
- Nine to five (1980)
- The Color Purple (1985)
- Frida (2004)
- Little Women (1994)
Quotes written on feminism that never fail to give you the heebie-jeebies:
- “I'm tough, I'm ambitious, and I know exactly what I want. If that makes me a bitch, okay.”
- “Feminism is the radical notion that women are human beings.”
― Cheris Kramarae
- “A feminist is anyone who recognizes the equality and full humanity of women and men.”
― Gloria Steinem
- “She was free in her wildness. She was a wanderess, a drop of free water. She belonged to no man and to no city”
― Roman Payne, The Wanderess
- Life is not a competition between men and women. It is a collaboration.
― David Alejandro Fearnhead
- The only thing required to be a woman is to identify as one. Period. End of story.
― Amanda Lovelace
- What is feminism? Simply the belief that women should be as free as men, however nuts, dim, deluded, badly dressed, fat, receding, lazy and smug they might be. Are you a feminist? Of course you are.
― Caitlin Moran
- I am not free while any woman is unfree, even when her shackles are very different from my own.
― Audre Lorde
Anika Manocha- Changing perspectives, changing lives1 minute
We can all agree on this, staying away from negative news is impossible nowadays. Be it social media or your google news feed it’s a reality, that we all are dealing with a lot of stress and uncertainty.
We have anxiety and fear due to a lot of issues such as apprehensions regarding contracting the Coronavirus, the health risk of family members, keeping kids occupied while being indoors all-day, managing to get work done from home or simply coming to terms with the separation anxiety. As the days go by, the stress can eventually build up -affecting us both physically and mentally.
Hence Glo-Community has collaborated with Anika Manocha to help you manage stress during the Pandemic.
Ms.Anika Manocha is a Master's in Psychology from KUK, Haryana, a counseling psychologist and a Certified CBT trainer.
Anika has been actively involved in Uplifting children who are victims of Child Labour and is also a Marriage & Family Counsellor and has been successful in bringing about an improvement in many relationships. She is a Visiting Counselor in schools and takes online Counselling to help people understand their problems and find a better solution in their day to day life.
Register for the Webinar on "Managing Stress during the Pandemic" On 7th August -
Time - 1 pm to 2 pm
- Recognizing the difference between pressure and stress
- Understanding the symptoms and causes of stress
- Consequences of not managing stress
- Circle of influence and control – how to take positive action
- Adopting the right mindset to handle stress effectively
- Practical tips for managing stress
Online Businesses You Can Start Quickly And Earn Well!5 minute
The article guides you through some online businesses you can start TODAY from the comfort of your home.
Staying at home has caused many of us to explore the inner Creative Gurus in ourselves. Personally, I find myself doing things I otherwise couldn’t imagine indulging such as baking a cake, trying out a FAD diet just for the fun of it, counting my steps (Not to brag, but I’m way past the 10K a day mark, *cue applause*), taking new courses on recycling, brush lettering and novel writing and my favourite: trying a new steak sauce recipe. Can you imagine the kind of proactiveness it takes to want to try out a new steak sauce recipe? (For the record, balsamic barbeque For. The. Win.)
It’s not uncommon to look at your social media feed and feel discouraged about not doing enough. Change can be mighty frightening for some people and takes them a whole lot of courage to ride the wave of change. You might look at monetizing some of your various talents but shy away because “a million people already seem to be doing the same”. Layoffs and paycheck cuts can increase this pressure of wanting or worse: needing to make some quick money to make ends meet.
Take a deep breath in before you read this article and remind yourself that you’re not alone in this.
While it may first seem overwhelming to start an online business out of the blue, especially when your career so far has been more non-virtual and hands-on and you seem to have very little knowledge on the subject, it’s important to note that rapidity is what sets these businesses apart. Most online businesses are almost worth the risk, simply because the investment that goes into building one is almost nothing as opposed to the massive amount of learning that comes with it. (even without a clear success at first attempt). Glo has taken this subject as one that’s close to our heart, and more so now, to guide you through some online businesses you can start TODAY from the comfort of your home and the mini-steps you can take for each of them that will lead you to success: gradually, but surely.
11 Online Businesses you can start quickly and earn well:
Practice Affiliate Marketing
You’ve probably already heard of the term affiliate marketing before and associate it with a complex growth marketing tactic. But it’s a rather simple concept to grasp if you learn about it. Affiliate marketing is essentially the process of earning a commission by means of promoting someone else’s (or another company’s) product. For instance, if you own a website of your own, and promote products of another brand by providing links to their catalogue, and a sale is made through this link, then you’re entitled to earn a commission for the same.
But how do you get started with affiliate marketing?
- Amazon: If you’re new to the world of affiliate marketing, you can be lost. A lot of affiliate marketers find success with amazon. Not only are there a million products to choose from, but amazon also kind of makes it simpler for a beginner with its Amazon Associates Program.
- Informative Products: Promoting video series, ebooks, membership sites, new releases, etc can earn you over 50% or more in commission and even has lesser barriers to entry. These products are also easy to find and promote if you know where to find them.
In fact, a lot of great marketers, including Neil Patel, have spoken of how to find a niche for affiliate marketing and earn profits quickly - so learning how to get started should be the least of your worries. Although, in addition to affiliate marketing, it might also be really helpful to know (at least the basics) of SEO and copywriting. Some great books on the subject are SEO for beginners 2020 and The art of SEO: Mastering Search Engine optimization.
You’re wondering if the last bit was affiliate marketing, aren’t you?
Set Up An eCommerce Site
Before you start scrolling down assuming that “building a site” is only for the techies - hear me out. If you have an idea and possess basic knowledge of how an online store works, there aren’t a lot of barriers to overcome before setting up your very own e-commerce store. Sustainable products, local products, handcrafted goods, sanitization products - these are some markets that people are currently exploring vastly - and if you have the means to bring these products online, then the technology of it shouldn’t stop you from doing so. In fact, there are several websites ( such as Airtable and Bubble ) you can use today with possessing no knowledge of coding whatsoever. Shopify is built for e-commerce and you can use it to build your very own virtual shop with low investment, no coding skills and a free 30-day trial to experiment with too!
Things to remember before setting up an E-commerce site:
- Study about the internet market experience. What are customers drawn to, what is it that they seem to interact well with, resonate with
- Find a market that’s profitable. Do some keyword research and try and find an untargeted niche. There might be a hundred online stores selling furniture, but you could pick dressers (for example) as your niche and ace that space.
- Do a profit analysis. If you're selling a product whose manufacturing & distribution costs are almost as much as your selling price, there’s no point dealing with such minimal margins and putting in all that effort for nothing.
- Assess if the product you aim to sell is part of a growing market. Something that's already reached its peak in the market is not very easy to scale and sustain (like VCRs for example). You need a product with solid growth potential.
Start That Blog You’ve Always Wanted To! - And Monetize It
Starting a blog is not just a fantastic way to voice out your thoughts and opinions on different subjects, it can also earn you quite a bit of money if you’re consistent and adept with all the available tools you can utilize to grow your audience. It’s easier than ever to start a blog in 2020 and make it a potential source of income. But you’ve to be willing, patient and consistent to reap profits from your writing. You also need to generate valuable content that is engaging and educating to capture the interest of your audience.
Eventually, you can aim at monetizing your blog by selling relevant digital products or ads, sponsored posts, ebooks, etc once you have a good number of readers who come on to your page.
Become a Facebook Ad Expert
Many companies struggle with running successful ad campaigns. Read that again. Facebook and Instagram give you a seamless journey as a user who’s trying to display ads for their brands - it almost feels like following these steps are enough. But there are few businesses who run successful ads and this is only after some serious studying of the Facebook ad metrics. If it were so easy to run ads that worked, do you think people would be selling their “How to create successful ads” courses for thousands of rupees? The answer is, of course, no.
A lot of companies are in need of Facebook advertising experts and if this interests you, you can take the time to learn the ins and outs of Facebook, how to get the most return on an ad investment and reach out to businesses to assist them with your expertise on the subject.
Become a Skype (or Zoom) Coach
If you truly consider yourself to be an expert on a subject matter - be it yoga, knitting, nutrition, meditation, business & strategy consultation - or anything else that people might be interested to learn too - you can start by building a client base and coaching these clients online either daily, weekly or monthly.
There are coaches available for everything today - dating, health, life and even things like palmistry, astrology and tarot card reading. These are areas people seem to be getting interested in of late and could use some guidance from an expert.
Furthermore, you can always aim to increase your client base by appearing credible - enlist yourself on curated websites, set up your own website and but up blog articles to educate people and market yourself well, get certified if you must - all this makes people feel like you know your stuff and sign-ups become a cakewalk once you appear credible.
Dropshipping essentially means creating an online store but to sell other people’s products. One of the main reasons people opt for dropshipping is because they don’t have to do any of the manufacturing or shipping and still get a commission on every sale made. The main benefit is that you’re not at risk of stocking up on a product and losing money if it doesn’t sell. The barrier to entry is low and so is the investment. It is, of course, easier for an already established e-commerce brand such as amazon (who also sells their own products) to practice dropshipping, and the competition is massive - but the key is to figure out a product niche that has an audience but not many competitors selling within this niche.
There are apps like Shopify and Oberlo that also help connect you with suppliers to import products to your store.
Ways to make dropshipping a successful business:
- Gather the same products from different suppliers, to create a store that serves variety within a specific niche.
- Offer a superior value proposition through quality content and top-notch customer service that creates value way beyond selling products
- Target an untapped region on the world map (but be sure to pay attention to shipping costs).
- Target different set of audiences with the same product (for example, target music festival stalls with led gear)
While Creative writing may require a whole other process and headspace, there’s something about technical writing that people seem to have a grasp on even without any prior experience. Do you see the instruction manuals on a new remote control car? Or safety compliances of the various products displayed online? - That's essentially the job of a technical writer.
Even writing resumes, cover letters and press releases are options you could explore, besides technical writing. People are always on the lookout for jobs - and they’re always looking to prettify their resumes and cover letters. If you think you could be good at this stuff - you can always give it a shot and find interesting work online. (Freelancer and Upwork are popular sites)
Start a Print-on-Demand Service
If you’re good at designing, or even have a fairly good hand with design software - this is something you can explore. Again, you would have to cater to a specific niche - like doctors or gamers or cat lovers, for example, and create customized digitals to get them printed on various merchandise including mugs, t-shirts, posters and stickers. A lot of people are making tangible products out of their beautiful yet quirky designs today and in the process - turning their Instagram accounts into virtual gift shops!
What's more, is that if you have a printer at home, all you need to do is buy heat transfer sheets and you can start printing at home using just an iron box!
Convert Your Service Into a Product
One of the obvious downsides to running a service-based business is that you only get paid strictly for your time and skills. It’s not flexible. If you “Productize” your service i.e, you create a physical/digital product that sells your expertise as a package, you can add additional revenue streams to your business as well.
Examples of “productising” a service include:
- Downloadable reports
- Digital templates
Most of these ideas involve digital media that has been packaged as a product, which means there’s no inventory to keep around. If you’re running your home business on Shopify, you can also sell digital products effortlessly using the Digital Downloads or SendOwl app.
SEO and PPC Consulting
If building your website from scratch isn’t for you - you can always guide others’ websites to rank high on google search results. When a website ranks higher, it gets more and more relevant traffic and in turn, naturally makes more revenue.
This is a highly valued skill in the world of internet marketing - but not an easy one since google is always changing algorithms. You have to be committed to being on the leading edge, learning as well as testing new strategies. If you manage to master SEO, companies tend to pay quite a lot for it.
Similar to SEO (but not quite), Pay per click advertising helps rank your ad at the top of google search as “sponsored”. It’s a type of internet marketing where advertisers pay a fee every time their ad gets clicked. Unlike SEO, PPC is buying visits to your site (which is a short-cut, but equally effective nonetheless)
If you master these basic digital marketing techniques, you’d be of high value for any business trying to scale online.
Start Your Own Clothing Line
Have you ever thought of owning your own clothing line but were not quite sure about how to take off with just designs on your hand? We’ve got good news. Oberlo, Printify, Printful, or similar product sourcing apps automatically link your Shopify store to apparel printers and manufacturers. They also take care of the retail fulfilment process giving a whole lot of freedom to design and ship a range of clothing pieces.
So all you really need to kickstart your very own clothing line is the skill to design creative/trendy clothing and a Shopify store to sell the same. Amazing, isn’t it?
It is indeed a satisfying process to create products that people will use every day. Plus, as soon as your Shopify store is built, you’ll be able to start selling your clothes almost instantly. Besides, the feeling of seeing one’s own designs come to life by transforming all the creativity into something real and profitable is truly unmatched.