Top 10 Women Entrepreneurs In India8 minute
"There is no limit to what we, as women, can accomplish."
Entrepreneurship has always been considered as a man’s job, but long gone is that era where women were only restricted to play the role of a home-maker and rear children. Today’s women have not only broken these stereotypes but have also taken a step into the men’s world, who are doing an excellent job for themselves and are reaching greater heights. Here are 10 successful and rising women entrepreneurs in India who have accomplished to make their start-ups as successful companies:
Shopping can get very tiring, and especially shopping for make-up. We girls are so particular about the exact lipstick shade, the nail polish colours, the make-up brands that we want and sometimes we end up not finding it in the stores we go, your go to solution is Nykaa. Nykaa is an online beauty platform for all the women out there, Falguni Nayar is the Founder and CEO of the company. Falguni is an IIM Graduate and has 25 years of work experience in the financing arena for different companies. She started NYKAA in the year 2012 and within no time the e-commerce beauty app had become very popular and created a lot of hype amongst the women, the brand already had partnership with famous brands like L’oreal, Uniliver, P&G etc. Today, the brand has made a name for itself such that it is preferred by most girls, women and now even has a men’s store. The app has made shopping much easier for women and now all the products are just a click away. Nykaa has become offline as well, for those people who prefer buying it in stores.
Zivame is an online lingerie store which caters to the variety of lingerie options open to women. Richa Kar is the founder and CEO of Zivame and it was launched in the year 2011. We all are hesitant to buy lingerie in stores because of judgy looks given to us by the salesperson and sometimes we aren’t able to convey what exactly we need, which is where Zivame comes into the picture. The main idea was to save women from the embarrassment and unwanted attention from the opposite sex. Zivame has made lingerie shopping so much easier, with the un-numerable varieties that they have to offer in the products as well as in different sizes. Zivame is one of a unique company in its domain and manages to dominate lingerie shopping than any other company. Today, Zivame offers more than 5,000 styles, 50 brands, and 100 sizes. So, the next time lingerie shopping? Just Zivame!
Most of us here love travelling, and anyone who loves travelling will be very familiar with Yatra.com. Yatra was co-founded by Sabina Chopra and two other members- Dhruv Shingri and Manish Amin in 2006. Yatra is an online travel agency and search engine which provides travelling services to people.Yatra.com offers a variety of packages with all charges covered and has a user-friendly interface. Sabina being the co-founder of the company has quite some experience in the travel domain, before Yatra.com Sabina had worked in companies like, eBookers which is Europe’s leading travel company and has also worked in the BPO sector in Japan Airlines. Sabina knew quite a lot about the protocols and how the online travel companies’ function, which is why Yatra.com was introduced in India because the online service for travelling still hadn’t developed by then. Sabina was honoured in the second annual Women Leaders in India Awards, 2010 and was declared the winner in the Travel & Tourism group. Today, Yatra is one of the leading travel companies in India and has many loyal customers.
We all travel and meet new people at new places and tend to buy something from there as a souvenir back home. Indian souvenirs had become boring with the usual monuments and handicrafts and that is when Chumbak was born. Chumbak was founded by Shubra Chadda and Vivek Prabhakar, because they wanted to bring in a modern and quirky touch to the India souvenirs. Chumbak was started as a souvenir store but now has become a whole new brand and a successful company owing it to its products. The main objective of Chumbak was to bring out another side or meaning to India’s craft and products, the funky and eye-catching crafts have made chumbak what it is today, Chumbak has become a very popular brand especially amongst the young Indians and can be seen in almost all the shopping malls across India. Today this quirky brand has over 120 retail stores all across the country and Shubra Chadda is one of the most innovative women entrepreneurs in India. The next time you something funky and cool, you know where it is from.
We all are a big fan when it comes to food and FreshMenu has managed to become a household name today. Rashmi Daga is the Founder and CEO of FreshMenu and it was started in the year 2014. She is an IIM Graduate in MBA, and has worked in companies like IBM India, Johnson and Johnson, Ola and BlueStone. Today, we all have a variety of restaurant apps delivering food to our houses but a few years back the number of restaurants delivering food were very limited which is when Rashmi thought about coming up something new and FreshMenu happened. FreshMenu is an online kitchen serving people cuisines from around the world. It was first started in Bangalore and then went on to Delhi and Mumbai. FreshMenu has many satellite kitchens every 5 kilometres within the city to cater to the cravings of people. FreshMenu was first started as an independent delivering app but today we can also see it on other delivering app platforms like Zomato and Swiggy. The company approximately makes an annual revenue of $17.6 million dollars.
Suchi Mukherjee is the Founder and CEO of LimeRoad.com. Suchi is a master graduate in Economics and Finance from the London School of Economics. Suchi has worked for Lehman Brothers Inc and Virgin Media on the front. She wanted to create something of her own which would create an impact on the society and this is when the idea of creating a platform dominantly for women struck her and she came up with LimeRoad. LimeRoad is a platform used by women to share and buy clothes and accessories, they keep up with the latest fashion and trends, share their personal experiences and most importantly buy clothes. The main aim of Suchi was to create a platform for selling products at an affordable price. LimeRoad is unique in its own way and is loved by most women across the country.
- Shop Clues:
Radhika Ghai Aggarwal
Radhika Aggarwal is the co-founder of shop clues which is also known as the “India’s Online Bazaar”. Radhika Aggarwal has been the most successful women entrepreneur in the recent years and she also refers to herself as an “accidental entrepreneur”. She believes in “making her today better than her yesterday, by taking small steps towards it”. She started her career with Fashion Clues and then became a co-founder of Shop Clues, having an experience of 16 years in various industries like E-commerce, Advertising, Lifestyle, PR and Fashion. Radhika is a great entrepreneur who also believes in women empowerment, she urges women to fight for their rights and demand an equal pay as well. She recently joined the Unicorn Club. Shop Clues has recently launched an AD Zone, which helps sellers in getting visibility and as a platform for business amongst them. She believes that “Hard work is an outcome of passion. If you’re passionate, you will work towards achieving results and success will follow.”
Upasana Taku co-founded Mobikwik with her husband Bipin Preet Singh. Upasana holds a MS in Management and Science Engineering from Stanford University, US. She started her job in HSBC and then later on shifted to PayPal and learnt more about payment gateway. Upasana wanted to go back to India and do something there, hence she shifted back in 2009 and was on the lookout to start a business in India. At that time, India didn’t have a cashless society and all the payments were carried out in the form of cash, this idea initiated in the forming of Mobikwik. Mobikwik is payment gateway app which first started off as a recharge platform and then took shape into a mobile wallet. The concept of mobile wallet was new to the country and mobikwik was the first of its kind. Today mobikwik is used by millions of people to use, collect and transfer money. She has always believed in one thing, that is ‘Kick up a storm or die trying’
- Social Samosa:
Ankita Gaba is a social media strategist, consultant, lecturer and most importantly a successful entrepreneur. She worked as a social media strategist and also a co-founder in SuperChooha. They collaborated with famous companies and brands like Idea Cellular, Ponds, Mahindra, Colors and Zapak. She is currently the co-founder of Social Samosa. Social Samosa is basically an inventory that consists of thoughts, ideas, case studies and the social media functionalities. Today, Social media has no limits and is reaching greater heights with the passing days, The main aim of Social Samosa is to have things that are usually put up or scattered on various social parts of social media to be combined and put into one platform that is free and easily accessible to all. Ankita Gaba has been listed in the Global Top 100 Social Media Agencies and Consultants 2012-13, and also in 50 Indian Women to Follow on Twitter.
Menstrupedia was founded by Aditi Gupta and her husband Tuhin patel. Aditi hails from a small town in Jharkhand namely Gharwa. Aditi created a Hindi comic book with her husband, illustrating and educating girls about menstruation. Menstruation is still considered as a taboo in many parts of Rural India where girls are asked to follow certain restrictions when they are on their period like no entry to the kitchen, the temple or even the house; where they aren’t allowed to cook, or even come in contact with men, and have no clue as to why they are being shut-out by their own family. This behaviour had a direct impact on the girl’s mind and health. Aditi Gupta was also born in a conservative middle-class family, and even she was subject to all this. The unawareness of menstruation and the taboos surrounding it in Rural areas is the main reason behind the creation of Menstrupedia.com. The main objective behind this was to educate girls about the process of menstruation, the importance of menstrual hygiene and tips to remain healthy during menstruation. Aditi has taken a huge step forward with menstrupedia and has even managed to bring in changes not only in India but throughout the world.
Anika Manocha- Changing perspectives, changing lives1 minute
We can all agree on this, staying away from negative news is impossible nowadays. Be it social media or your google news feed it’s a reality, that we all are dealing with a lot of stress and uncertainty.
We have anxiety and fear due to a lot of issues such as apprehensions regarding contracting the Coronavirus, the health risk of family members, keeping kids occupied while being indoors all-day, managing to get work done from home or simply coming to terms with the separation anxiety. As the days go by, the stress can eventually build up -affecting us both physically and mentally.
Hence Glo-Community has collaborated with Anika Manocha to help you manage stress during the Pandemic.
Ms.Anika Manocha is a Master's in Psychology from KUK, Haryana, a counseling psychologist and a Certified CBT trainer.
Anika has been actively involved in Uplifting children who are victims of Child Labour and is also a Marriage & Family Counsellor and has been successful in bringing about an improvement in many relationships. She is a Visiting Counselor in schools and takes online Counselling to help people understand their problems and find a better solution in their day to day life.
Register for the Webinar on "Managing Stress during the Pandemic" On 7th August -
Time - 1 pm to 2 pm
- Recognizing the difference between pressure and stress
- Understanding the symptoms and causes of stress
- Consequences of not managing stress
- Circle of influence and control – how to take positive action
- Adopting the right mindset to handle stress effectively
- Practical tips for managing stress
Online Businesses You Can Start Quickly And Earn Well!5 minute
The article guides you through some online businesses you can start TODAY from the comfort of your home.
Staying at home has caused many of us to explore the inner Creative Gurus in ourselves. Personally, I find myself doing things I otherwise couldn’t imagine indulging such as baking a cake, trying out a FAD diet just for the fun of it, counting my steps (Not to brag, but I’m way past the 10K a day mark, *cue applause*), taking new courses on recycling, brush lettering and novel writing and my favourite: trying a new steak sauce recipe. Can you imagine the kind of proactiveness it takes to want to try out a new steak sauce recipe? (For the record, balsamic barbeque For. The. Win.)
It’s not uncommon to look at your social media feed and feel discouraged about not doing enough. Change can be mighty frightening for some people and takes them a whole lot of courage to ride the wave of change. You might look at monetizing some of your various talents but shy away because “a million people already seem to be doing the same”. Layoffs and paycheck cuts can increase this pressure of wanting or worse: needing to make some quick money to make ends meet.
Take a deep breath in before you read this article and remind yourself that you’re not alone in this.
While it may first seem overwhelming to start an online business out of the blue, especially when your career so far has been more non-virtual and hands-on and you seem to have very little knowledge on the subject, it’s important to note that rapidity is what sets these businesses apart. Most online businesses are almost worth the risk, simply because the investment that goes into building one is almost nothing as opposed to the massive amount of learning that comes with it. (even without a clear success at first attempt). Glo has taken this subject as one that’s close to our heart, and more so now, to guide you through some online businesses you can start TODAY from the comfort of your home and the mini-steps you can take for each of them that will lead you to success: gradually, but surely.
11 Online Businesses you can start quickly and earn well:
Practice Affiliate Marketing
You’ve probably already heard of the term affiliate marketing before and associate it with a complex growth marketing tactic. But it’s a rather simple concept to grasp if you learn about it. Affiliate marketing is essentially the process of earning a commission by means of promoting someone else’s (or another company’s) product. For instance, if you own a website of your own, and promote products of another brand by providing links to their catalogue, and a sale is made through this link, then you’re entitled to earn a commission for the same.
But how do you get started with affiliate marketing?
- Amazon: If you’re new to the world of affiliate marketing, you can be lost. A lot of affiliate marketers find success with amazon. Not only are there a million products to choose from, but amazon also kind of makes it simpler for a beginner with its Amazon Associates Program.
- Informative Products: Promoting video series, ebooks, membership sites, new releases, etc can earn you over 50% or more in commission and even has lesser barriers to entry. These products are also easy to find and promote if you know where to find them.
In fact, a lot of great marketers, including Neil Patel, have spoken of how to find a niche for affiliate marketing and earn profits quickly - so learning how to get started should be the least of your worries. Although, in addition to affiliate marketing, it might also be really helpful to know (at least the basics) of SEO and copywriting. Some great books on the subject are SEO for beginners 2020 and The art of SEO: Mastering Search Engine optimization.
You’re wondering if the last bit was affiliate marketing, aren’t you?
Set Up An eCommerce Site
Before you start scrolling down assuming that “building a site” is only for the techies - hear me out. If you have an idea and possess basic knowledge of how an online store works, there aren’t a lot of barriers to overcome before setting up your very own e-commerce store. Sustainable products, local products, handcrafted goods, sanitization products - these are some markets that people are currently exploring vastly - and if you have the means to bring these products online, then the technology of it shouldn’t stop you from doing so. In fact, there are several websites ( such as Airtable and Bubble ) you can use today with possessing no knowledge of coding whatsoever. Shopify is built for e-commerce and you can use it to build your very own virtual shop with low investment, no coding skills and a free 30-day trial to experiment with too!
Things to remember before setting up an E-commerce site:
- Study about the internet market experience. What are customers drawn to, what is it that they seem to interact well with, resonate with
- Find a market that’s profitable. Do some keyword research and try and find an untargeted niche. There might be a hundred online stores selling furniture, but you could pick dressers (for example) as your niche and ace that space.
- Do a profit analysis. If you're selling a product whose manufacturing & distribution costs are almost as much as your selling price, there’s no point dealing with such minimal margins and putting in all that effort for nothing.
- Assess if the product you aim to sell is part of a growing market. Something that's already reached its peak in the market is not very easy to scale and sustain (like VCRs for example). You need a product with solid growth potential.
Start That Blog You’ve Always Wanted To! - And Monetize It
Starting a blog is not just a fantastic way to voice out your thoughts and opinions on different subjects, it can also earn you quite a bit of money if you’re consistent and adept with all the available tools you can utilize to grow your audience. It’s easier than ever to start a blog in 2020 and make it a potential source of income. But you’ve to be willing, patient and consistent to reap profits from your writing. You also need to generate valuable content that is engaging and educating to capture the interest of your audience.
Eventually, you can aim at monetizing your blog by selling relevant digital products or ads, sponsored posts, ebooks, etc once you have a good number of readers who come on to your page.
Become a Facebook Ad Expert
Many companies struggle with running successful ad campaigns. Read that again. Facebook and Instagram give you a seamless journey as a user who’s trying to display ads for their brands - it almost feels like following these steps are enough. But there are few businesses who run successful ads and this is only after some serious studying of the Facebook ad metrics. If it were so easy to run ads that worked, do you think people would be selling their “How to create successful ads” courses for thousands of rupees? The answer is, of course, no.
A lot of companies are in need of Facebook advertising experts and if this interests you, you can take the time to learn the ins and outs of Facebook, how to get the most return on an ad investment and reach out to businesses to assist them with your expertise on the subject.
Become a Skype (or Zoom) Coach
If you truly consider yourself to be an expert on a subject matter - be it yoga, knitting, nutrition, meditation, business & strategy consultation - or anything else that people might be interested to learn too - you can start by building a client base and coaching these clients online either daily, weekly or monthly.
There are coaches available for everything today - dating, health, life and even things like palmistry, astrology and tarot card reading. These are areas people seem to be getting interested in of late and could use some guidance from an expert.
Furthermore, you can always aim to increase your client base by appearing credible - enlist yourself on curated websites, set up your own website and but up blog articles to educate people and market yourself well, get certified if you must - all this makes people feel like you know your stuff and sign-ups become a cakewalk once you appear credible.
Dropshipping essentially means creating an online store but to sell other people’s products. One of the main reasons people opt for dropshipping is because they don’t have to do any of the manufacturing or shipping and still get a commission on every sale made. The main benefit is that you’re not at risk of stocking up on a product and losing money if it doesn’t sell. The barrier to entry is low and so is the investment. It is, of course, easier for an already established e-commerce brand such as amazon (who also sells their own products) to practice dropshipping, and the competition is massive - but the key is to figure out a product niche that has an audience but not many competitors selling within this niche.
There are apps like Shopify and Oberlo that also help connect you with suppliers to import products to your store.
Ways to make dropshipping a successful business:
- Gather the same products from different suppliers, to create a store that serves variety within a specific niche.
- Offer a superior value proposition through quality content and top-notch customer service that creates value way beyond selling products
- Target an untapped region on the world map (but be sure to pay attention to shipping costs).
- Target different set of audiences with the same product (for example, target music festival stalls with led gear)
While Creative writing may require a whole other process and headspace, there’s something about technical writing that people seem to have a grasp on even without any prior experience. Do you see the instruction manuals on a new remote control car? Or safety compliances of the various products displayed online? - That's essentially the job of a technical writer.
Even writing resumes, cover letters and press releases are options you could explore, besides technical writing. People are always on the lookout for jobs - and they’re always looking to prettify their resumes and cover letters. If you think you could be good at this stuff - you can always give it a shot and find interesting work online. (Freelancer and Upwork are popular sites)
Start a Print-on-Demand Service
If you’re good at designing, or even have a fairly good hand with design software - this is something you can explore. Again, you would have to cater to a specific niche - like doctors or gamers or cat lovers, for example, and create customized digitals to get them printed on various merchandise including mugs, t-shirts, posters and stickers. A lot of people are making tangible products out of their beautiful yet quirky designs today and in the process - turning their Instagram accounts into virtual gift shops!
What's more, is that if you have a printer at home, all you need to do is buy heat transfer sheets and you can start printing at home using just an iron box!
Convert Your Service Into a Product
One of the obvious downsides to running a service-based business is that you only get paid strictly for your time and skills. It’s not flexible. If you “Productize” your service i.e, you create a physical/digital product that sells your expertise as a package, you can add additional revenue streams to your business as well.
Examples of “productising” a service include:
- Downloadable reports
- Digital templates
Most of these ideas involve digital media that has been packaged as a product, which means there’s no inventory to keep around. If you’re running your home business on Shopify, you can also sell digital products effortlessly using the Digital Downloads or SendOwl app.
SEO and PPC Consulting
If building your website from scratch isn’t for you - you can always guide others’ websites to rank high on google search results. When a website ranks higher, it gets more and more relevant traffic and in turn, naturally makes more revenue.
This is a highly valued skill in the world of internet marketing - but not an easy one since google is always changing algorithms. You have to be committed to being on the leading edge, learning as well as testing new strategies. If you manage to master SEO, companies tend to pay quite a lot for it.
Similar to SEO (but not quite), Pay per click advertising helps rank your ad at the top of google search as “sponsored”. It’s a type of internet marketing where advertisers pay a fee every time their ad gets clicked. Unlike SEO, PPC is buying visits to your site (which is a short-cut, but equally effective nonetheless)
If you master these basic digital marketing techniques, you’d be of high value for any business trying to scale online.
Start Your Own Clothing Line
Have you ever thought of owning your own clothing line but were not quite sure about how to take off with just designs on your hand? We’ve got good news. Oberlo, Printify, Printful, or similar product sourcing apps automatically link your Shopify store to apparel printers and manufacturers. They also take care of the retail fulfilment process giving a whole lot of freedom to design and ship a range of clothing pieces.
So all you really need to kickstart your very own clothing line is the skill to design creative/trendy clothing and a Shopify store to sell the same. Amazing, isn’t it?
It is indeed a satisfying process to create products that people will use every day. Plus, as soon as your Shopify store is built, you’ll be able to start selling your clothes almost instantly. Besides, the feeling of seeing one’s own designs come to life by transforming all the creativity into something real and profitable is truly unmatched.